Chatbot & AI interaction disclosure — Article 50(1)
Article 50(1) requires providers of AI systems that interact directly with people — chatbots, voice agents, AI assistants — to inform users they are dealing with AI, unless that is obvious to a reasonably well-informed person in context. The disclosure must come at the latest at the first interaction.
Who must comply
Providers of conversational AI reaching EU users: customer-support bots, sales assistants, voice IVR agents, in-app AI copilots. If a reasonable user could mistake your agent for a human, you need a disclosure. Purely internal tools with informed staff users are generally lower risk.
How to comply
- Add a clear, upfront disclosure in the interface ('You are chatting with an AI assistant') — at first contact, not buried in terms.
- For voice agents, disclose in the opening utterance.
- Document which systems interact with people and where each discloses — regulators ask for the inventory, not just the banner.
- Track this duty alongside your other AI Act obligations in a governance platform.
Tools for Art. 50(1) (13)
Most teams start in AI Governance & Compliance Platforms; everything below maps to this obligation.